This zone features three food trend themes with the newly added "Inbound × Food".
"Inbound × Food"

The number of foreign tourists visiting Japan is rapidly recovering, and it is predicted that it will exceed the 2019 level by Expo 2025 Osaka, Kansai, Japan. Among the so-called inbound demands, the interest in the "food" sector is very high, and it is expected to continue to expand in the future. In the newly established "Inbound x Food" zone, we aim to contribute to the expansion of inbound consumption and the improvement of sales and profits in the retail, food service, and restaurant industries by providing buyers with food, information, and services related to the inbound demand in the food sector, such as meals and souvenirs purchased during foreign tourists' stay in Japan.

"Inbound × Food"
Food, information and services related to inbound
  • Japanese cuisine related products (sushi, tempura, udon, soba, etc.)
  • Popular Japanese menu items among foreigners (ramen, curry, yakiniku (Japanese barbeque), konamon (food made with flour, grains and beans), etc.)
  • Souvenirs, luxury goods, confectioneries, sweets related products
  • Seasonings (soy sauce, miso, dashi, sauce, etc.), fermentation related products
  • Japanese culture related products, character goods
  • Vegan, vegetarian, halal related products
  • Products for affluent foreign customers
  • Inbound services such as store layout proposals
"Frozen × Food"
Foods, equipment, technology and services related to frozen
  • Frozen prepared meals / Cooked frozen foods / Frozen meal kits / Frozen box lunch
  • Frozen noodles / Frozen snacks / Frozen rice / Frozen bread
  • Frozen ice cream /Frozen desserts / Frozen sweets / Ice
  • Frozen ingredients
    (fruits & vegetables, stock farm, fisheries, mixed products)
  • Private Brand (PB) frozen foods
  • Frozen foods prepared under the supervision of famous chefs and restaurants
  • Frozen meals of local and regional products
  • Refrigeration-related equipment and technology
    (Freezers (home-use and business-use), frozen showcases, frozen vending machines, microwave ovens, ovens, freezing machines, thawing equipment, etc.)
  • Information, services related to frozen, and others
"Sustainability × Food"
-Sustainable products-
  • Plant-based foods / Alternative foods
  • Organic foods/ Natural foods
  • Sustainability
  • Environmental label / Certificated label
  • SDGs
  • Food loss / Recycle / Upcycle
Exhibit Zone

All the exhibitor booths will be located according to their product category in SMTS.

Soft and Alcoholic Beverage
  • Water (Mineral water)
  • Soft drinks
  • Beer / Beer flavored sparkling alcohol / Other sparking alcohol
  • Liquor
  • Wine / Imported liqueur
  • Sake / Shochu / Miscellaneous alcoholic beverages
  • Non-alcoholic Beverage and Others
  • Organizer's Project – Hand-Made NIPPON
Fresh Product
  • Vegetables, Fruits, Flowers
    (Vegetables, Fruits, Flowers Processed vegetables / fruits)
  • Stock farm products
    (Meat, Processed meat)
  • Marine products
    (Raw foods, Processed Marine products)
  • Eggs and Others
Store Development and Sales Promotion Zone
  • Store DX
  • Data utilization / Customer attraction support and sales / Promotion
  • Online supermarket / Delivery
  • Point service
  • Improved store operations / Operational efficiency / Productivity
  • Temporary staffing / Education / Recruitment
  • Newspapers / Magazines / Books / Web media
Processed Food
  • Daily Foods
  • Seasoning / Spice / Stock
  • Flour
  • Cooking oil
  • Canned / Bottled foods
  • Instant foods / Pre-packed foods / Convenience foods
  • Dried foods
  • Rice
  • Bread / Noodles
  • Luxury foods (Tea, coffee etc.)
  • Other
For prepared meal, please exhibit at “Delicatessen Trade Show 2024” as a concurrent show.
For frozen products, please exhibit at “Frozen x Food” as Food Trend Zone.
Equipment and Material
  • Shop fitting / construction
  • Wrapping / binding devices
  • Food fabricating equipment / cooking devices for professional-use
  • Refrigerated / freezing devices
  • Display showcases
  • Other in-store devices and equipment
  • Uniforms
  • Distribution / Storage / Logistics / Devices for quality control
  • Shop outdoor facilities
  • Security related devices
  • Environment / Hygiene related devices / Equipment
  • POS register / Cashless
  • Daily goods / Sundries / Nonfood articles
Confectionery and Sweets
  • Confectionery
  • Delicacies
  • Desserts / Raw sweets
  • Japanese sweets
  • Material for confectionery and Others
For iced and frozen desserts, please exhibit at “Frozen × Food” as Food Trend Zone.
Japanese Regional Product Zone
  • Japanese Regional Product