Food Trend Zone
This zone features three food trend themes with the newly added “Inbound × Food”.
The number of foreign tourists visiting Japan is rapidly recovering, and it is predicted that it will exceed the 2019 level by Expo 2025 Osaka, Kansai, Japan. Among the so-called inbound demands, the interest in the "food" sector is very high, and it is expected to continue to expand in the future. In the newly established "Inbound x Food" zone, we aim to contribute to the expansion of inbound consumption and the improvement of sales and profits in the retail, food service, and restaurant industries by providing buyers with food, information, and services related to the inbound demand in the food sector, such as meals and souvenirs purchased during foreign tourists' stay in Japan.
- Japanese cuisine related products (sushi, tempura, udon, soba, etc.)
- Popular Japanese menu items among foreigners (ramen, curry, yakiniku (Japanese barbeque), konamon (food made with flour, grains and beans), etc.)
- Souvenirs, luxury goods, confectioneries, sweets related products
- Seasonings (soy sauce, miso, dashi, sauce, etc.), fermentation related products
- Japanese culture related products, character goods
- Vegan, vegetarian, halal related products
- Products for affluent foreign customers
- Inbound services such as store layout proposals, sales promotion tools, logistics and transportation, etc. and others
- Frozen prepared meals / Cooked frozen foods / Frozen meal kits / Frozen box lunch
- Frozen noodles / Frozen snacks / Frozen rice / Frozen bread
- Frozen ice cream /Frozen desserts / Frozen sweets / Ice
- Frozen ingredients
(fruits & vegetables, stock farm, fisheries, mixed products) - Private Brand (PB) frozen foods
- Frozen foods prepared under the supervision of famous chefs and restaurants
- Frozen meals of local and regional products
- Refrigeration-related equipment and technology
（Freezers (home-use and business-use), frozen showcases, frozen vending machines, microwave ovens, ovens, freezing machines, thawing equipment, etc.) - Information, services related to frozen, and others
- Plant-based foods / Alternative foods
- Organic foods/ Natural foods
- Sustainability
- Environmental label / Certificated label
- SDGs
- Food loss / Recycle / Upcycle
