Food Trends Zone
This zone features four food trend themes with the newly added “Time efficiency × Food” and “Protein × Food”.
“Time efficiency × Food”Food, information technology and services related to time efficiency
The time efficiency mindset, in which people want to use their time efficiently, is spreading, especially among young people. In addition, the demand for simplicity and shortened cooking times, while taking into consideration the nutritional value and health of food, is expected to increase for today's busy people.
The "Time efficiency x Food" zone will offer products, information, technologies, and services to realize a "time efficiency" in terms of food and cooking, while enjoying a full meal, and will make proposals that lead to a rich dining experience.
- Products specialized for time efficiency (retort pouch, freeze-dried, seasonings, etc.)
- Meal kits and microwaving products
- Semi-cooked products (processed vegetables, processed fruits, etc.)
- Short cooking time items (microwave cookers, kitchen utensils, etc.)
- Recipe proposal and video creation service
- Sales floor proposals, and services to improve the efficiency of settlement and payment
- Internet supermarkets, quick commerce, other information, technology, services, etc.
“Protein × Food”Food, information technology and services related to protein
Protein is an essential nutrient for the body, and in recent years, there has been a growing awareness of the need for its intake for purposes such as training, dieting, and beauty. Additionally, protein intake is considered important for preventing frailty in the older adults, and this market is expanding further.
In the "Protein x Food" zone, we will provide new products, information, technologies, and services related to protein, as well as disseminate information on health proposals and health support in supermarkets.
- Products fortified/ Enriched with protein
- Products designed for convenient protein intake
- Products focusing on the nutritional value, absorption, and quality of protein
- Products related to plant-based protein
- Products related to alternative protein
- Other products, information, and services related to protein
Food, information and services related to inbound
This is a zone that gathers food, information, technology, and services related to inbound demand in the food sector, such as meals, souvenir purchases, and experiences of Japanese food culture, which have increased rapidly due to the resolution of the COVID-19 pandemic and the depreciation of the yen, among other factors, among foreign tourists visiting Japan.
- Japanese cuisine related products (sushi, tempura, udon, soba, etc.)
- Popular Japanese menu items among foreigners (ramen, curry, yakiniku (Japanese barbeque), konamon (food made with flour, grains and beans), etc.)
- Souvenirs, luxury goods, confectioneries, sweets related products
- Seasonings (soy sauce, miso, dashi, sauce, etc.), fermentation related products
- Japanese culture related products, character goods
- Vegan, vegetarian, halal related products
- Products for affluent foreign customers
- Inbound services such as store layout proposals, sales promotion tools, logistics and transportation, etc. and others
Foods, equipment, technology and services related to frozen
This is a zone that gathers the latest food, information, technology, and services related to frozen foods, as demand and shelf space in supermarkets continue to expand due to changes in lifestyle and technological innovations.
- Frozen prepared meals / Cooked frozen foods / Frozen meal kits / Frozen box lunch
- Frozen noodles / Frozen snacks / Frozen rice / Frozen bread
- Frozen ice cream / Frozen desserts / Frozen sweets / Ice
- Frozen ingredients (fruits & vegetables, stock farm, fisheries, mixed products)
- Private Brand (PB) frozen foods
- Frozen foods prepared under the supervision of famous chefs and restaurants, Frozen meals of local and regional products
- Refrigeration-related equipment and technology (Frozen showcases, frozen vending machines, freezing machines, etc.)
- Information, services related to frozen, and others
